A WORD ABOUT WHAT I DO
I take business problems and transform them into creative opportunities. Like a good foundation, I believe in building from a strong strategy. I’ve led teams big and small and think the best of them operate like creative swiss army knives. My philosophy is the more the merrier, so I partner with pleasure across agencies and disciplines. But I’ve never stopped rolling up my sleeves and doing what needs to be done. Because there’s always more where that came from.
FOLKS I’VE DONE IT FOR
Fortune 500 companies at Grey NYC and McCann
In-house for the retail giant The Limited
Freelance for retail and magazine clients
And my own start up business
SECTORS I’VE TOUCHED
Hospitals and Healthcare, Consumer Health Products, Pharmaceuticals, Food, Global Beauty and CPG, Societal Advocacy, Franchise and Chain Retail, Fashion Branding,
and National Magazines
AND IF I DO SAY SO MYSELF, MY TALENTS INCLUDE
- insight development
- campaign platform creation
- channel-neutral thinking
- channel-specific customization
- multi-agency stewardship
- creative direction and copywriting
- 360 film, print, digital & social
- traffic-driving retail experience
- experiential activation & trade shows
- fluid presentation skills
- clear and thorough communication
- and I play well with others